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Product description:

The formation of wrinkles and expression lines is normally caused by a loss of skin firmness and elasticity, generally induced by chronological aging or photo-aging. In mature skin there is a lack of efficiency of the fibroblast metabolism, which produces micro-fibrils at a lower rate.


CRUOX® is bio-liquified wheat bran that acts on wrinkles. The enzymatic Bioliquefaction that Phenbiox applies is able to cut polymeric structures at a molecular level, releasing the high content of arabionxylans and biophenols, mostly ferulic acid, present in wheat bran into the water phase, that are generally not bioavailable. CRUOX is due to this unique complex and the high bio-availability able to reactivate the micro-fibril synthesis in order to plump-up wrinkles from within.


CRUOX® has also been clinically tested in this regard and the active demonstrated its ability to increase the skin elasticity working on the lower layers of the skin, thanks to the activation of fibril synthesis. This has also a positive effect on skin appearance causing wrinkles to be significantly reduced.


  • INCI

    Hydrolyzed Wheat Bran, Citric Acid, Sodium Benzoate, Potassium Sorbate

  • Country availability

    Belgium, Netherlands, Luxembourg

  • Areas of application

    Facial care

  • Claim

    Reduziert Falten/Reduces Wrinkles, Hautelastizitätssteigerung/Increases Skin Elasticity, Regionaler Ursprung/Regional Sourcing, Bio-Biomasse/Organic Biomass 

  • Solubility

    Water soluble

  • Dosage

    3 - 5 %

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