Product description:
Pumpkin TONIQ™ is a high-performance, zero-waste haircare active made from upcycled pumpkin seeds, offering a powerful combination of sustainability and visible results. Each kilogram of Pumpkin TONIQ™ rescues approximately 1,600 seeds that would otherwise be discarded, transforming overlooked food waste into a premium beauty ingredient. Designed for both leave-on and rinse-off applications, this water-soluble active enhances shine, smooths hair, reduces frizz, and improves manageability.

While pumpkin seeds are commonly used in beauty and personal care as a source of oil, they also contain a rich profile of water-soluble nutrients that are often overlooked. These include essential vitamins and minerals such as niacin (vitamin B3), pantothenic acid (B5), magnesium, and zinc—nutrients known to support a healthy scalp and promote vibrant, resilient hair. Pumpkin TONIQ™ captures these valuable components through a gentle, water-based process, unlocking their benefits for daily haircare. Rich in amino acids like arginine, it also helps condition the hair.

Pumpkin TONIQ™ nourishes both hair and scalp. It boosts shine by up to 20% and delivers a silky, conditioned feel, making it ideal for products targeting sleek, healthy-looking hair. Studies show that hair treated with Pumpkin TONIQ™ is easier to comb, retains more moisture, and has visibly fewer flyaways and smoother cuticles.

The upcycling process behind Pumpkin TONIQ™ is central to its story. Seeds that are rejected for agricultural use due to minor imperfections are sourced from local commercial seed distributors just sixty-eight kilometres from the production site in South England. Rather than being sent to landfill, these nutrient-rich seeds are rescued and transformed through a proprietary enzyme fermentation process. This method uses no harsh chemicals or excessive heat and relies on low-energy green chemistry to gently extract the hair-enhancing actives from the seedcake.

Pumpkin TONIQ™ is not just an ingredient—it is a story of transformation, turning agricultural waste into beauty innovation. It helps brands stand out by delivering real haircare benefits while supporting sustainability goals. For formulators and consumers alike, it represents the future of beauty: one where performance, transparency, and environmental responsibility work together in harmony. Whether used in conditioners, serums, or styling products, Pumpkin TONIQ™ brings the shine—naturally.